The concept dates back to when we first launched our burrito brand. We wanted to capture the spirit of the hand-painted signs found throughout Mexico—a deeply rooted tradition that reflects our culture and our design heritage.

For years, we kept trying to bring the idea to life without quite getting it right. Then, inspiration struck, and we decided to create a special pop-up cart. Our friend Koy Sun immediately understood the vision and freehand-painted the logo directly onto the cart, capturing the exact feeling we had been searching for.

The cart was such a hit that, for our anniversary, we wanted to bring that same design to a T-shirt and give it a new life...